Пересказ The Art of Public Speaking

The ART OF PUBLIC SPEAKING

      It is important to know the basic structure of an effective speech. It is very important to keep in mind that a speech is heard, not read. The average speech has only one brief exposure. There is no chance to go back. Some concepts used by writers are of course transferable to speaking. The words you use should be clear, concise, short and definite. Use words that specify, explain and paint pictures for the audience.

  A Speech Must Fit the Audience. Because every speech is aimed at a specific audience, you must know as much as possible about yours.

   A Speech Must Be Specific. People remember only a small part of what they hear. So the speech must be built around specific ideas phrased in clear and memorable language.

     A Speech Must Have an Objective. This is probably the most important requirement of all. There is no point in making speeches unless they accomplish something. In preparing a speech the first step is to determine what you want the audience to know or do.

      A Speech Must Be Timely. It must include up-to-date facts and information. Another dimension of timeliness is the length of the speech. In general, shorter is better. The talk should be about 20 minutes long.